External links are important because they show you aren't just making things up-they're your callouts to outside authorities. It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Does searching …

In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser, so a host of clones will likely pop up. There's only a handful of differentiating strategies, which mostly revolve around offering seamless mobile functionality for your site, that distinguish the …

Images play a crucial part in content marketing. It catches your audience's attention and makes your content easier to consume and understand. Above all else, your content must be aimed at helping users because that's what they're supposed to be for. Search engine optimization (SEO) is the process of generating …

If you're stuck and can't come up with a good headline, look to your competitor's content for inspiration. SEO benefits are typically long lasting. Don't get too obsessed! Imagine having a fun-packed where can i buy rocking horse in your room. I asked where I could find organic local fruit …

The sites that appeal to opera lovers might not appeal to teenagers, and vice versa. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Remember, E-A-T evaluates your website as a …