I've extensively worked and trained in both disciplines, from spending endless evenings chasing stories as a news reporter back when Google was in its infancy, to cranking out 25 blogs in a week that were part of a keyword-themed strategy for a website. Google wants to reward RICH, UNIQUE, RELEVANT …

If you want to override or customize the default title tag at scale, work with your developer or within your website platform settings to find ways to add more detail and customize at different levels. No one actively goes door-to-door anymore in outside sales. Google Trends provide clean and reliable …

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Deciding who will design your site is a strategic marketing decision. SEO is about having the right knowledge, applying proven techniques, experimenting with new ones, and letting the search …

If this has already been done to a large extent, rewriting the home page descriptive content is the easiest way to fix the preexisting issue. Choose your keywords. Make sure they have good volume, aren't too difficult, and suit customer intent. If you were to post a photograph of your …

Most times, search engines have no way of finding these URLs. Create forms that retain form data if a user returns to the same form page. Instead of creating content, a lot of websites should be focused on cleaning content. There are so many examples of wooden rocking horses but …

Competitors might enter a market and usurp a brand's position. How do you ensure that you're not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Hosting your site on one server is great, but hosting it on several at once is even better. For …

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and …

If you're stuck and can't come up with a good headline, look to your competitor's content for inspiration. SEO benefits are typically long lasting. Don't get too obsessed! Imagine having a fun-packed where can i buy rocking horse in your room. I asked where I could find organic local fruit …

Product descriptions are important to both a customer-centric design and to search engines. This is where the confusion comes in. The value of selecting keywords strategically is very high. A lovely present would be one of those antique wooden rocking horses . If you're looking for organic local veg , you've come …

The sites that appeal to opera lovers might not appeal to teenagers, and vice versa. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in massive databases. Remember, E-A-T evaluates your website as a …

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Good content can foster natural link acquisitions. So, be sure to open that lane by checking how your website performs on mobile …

Over the past number of years however, Google has been focused on improving the search experience and has added a layer of complexity to search engine rankings like never before. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your …

For the longest time, Yahoo! Many e-commerce website designers believe that placing a greater number of products on a page means that individuals will be more likely to find something of interest. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products …