Never underestimate the influence of SEO campaigns

The source of a link matters greatly, and gets a lot of attention; for example, a link on a high-authority, national publisher is going to get more link juice than a link on some barely known site with a questionable authority. Do not duplicate any page titles on your website …

more ...

Follow a consistent cadence towards scraping

External links are important because they show you aren't just making things up-they're your callouts to outside authorities. It's not as scary as it sounds - basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Does searching …

more ...

Turn your stickiness into a high performing machine

The problem with directories: A good directory's intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality …

more ...

Interesting facts I bet you never knew about bread crumbs

Your customers are looking for answers to questions, or resolutions for problems they're having. Even though links from Wikipedia are nofollow, there is speculation that Google's algorithm still does take these links into account, at least to some extent. I don't mind multiple copies of articles on the same site …

more ...



Things you most likely didn't know about backlinks

Over the past number of years however, Google has been focused on improving the search experience and has added a layer of complexity to search engine rankings like never before. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your …

more ...